The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025 ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

Shoot for the stars without leaving the house with these jobs at Vercel, 1Password, Runway, and other companies.

It’s unique audiences, long purchase paths, and smart data. Learn how these brands can refine their strategy for growth.

While it's the first day of Spring, it's going to feel more like Winter, with temperatures falling all day While it's the first day of Spring, it's going to feel more like Winter, with temperatures ...

Q3 2025 Management View CEO Elliott Hill emphasized progress on strategic actions aimed at repositioning NIKE's business and brand. He highlighted the "Win Now" priorities, focusing on five fields of ...

Learn how to create product clarity with simple communication tactics that enhance your sales. Learn strategies to engage ...

The initial public offering in December 2020 raised more than HKD 1.4 billion for Vesync. The firm is in a net cash position as at the end of 2024. It has an asset-light business model with low ...

At the e4m Performance Marketing event, Kapil Narnaware, Chief of E-Commerce Business, Business Head, Pidilite, spoke on e-commerce strategies, the common challenges and more ...