Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

Wrapping Up Your Website Marketing Plan The long and short of it is that there are two phases to your website marketing plan: Phase 1: Leading up to and during launch.

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

According to recent research of the Content Marketing Institute (CMI), there were around 62% of businesses had no documented content marketing plan since 2018, but in 2020, the percentage of B2B ...

In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

However, not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. In this article, you'll find a surefire way to get upper management on your side. Before we ...

Do small businesses need a marketing plan? Yes. For you to maximize your marketing investment, you must have a marketing plan in place. It doesn't have to take weeks, and it doesn't have to be ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...