Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new ...

The 20% drop in creative impact over 20 months doesn't mean marketing is less important, but rather that the market has ...

Multi-level marketing ventures, described by some as “legal pyramid schemes,” have poured roughly $2.5 million into politics ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Independent consumer research platform SupplementInsight identified NUTRAHARMONY’s Vitamin D3 and K2 formulations among the ...

The luxury hospitality brand tapped the Farfetch and Alo Yoga alum to lead marketing as it charts its course in ultra-luxury ...

BrandBossHQ, led by Bill Harper, empowers businesses via Strategic Storytelling™ to conquer crowded markets. Serving 75+ ...

As the holiday box office period was winding down, it was looking like movie theaters were facing another deep multi-week ...

Sunsilk leverages culture, creators and science-led innovations like ‘Wondermist’ to deepen relevance in the dynamic haircare ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.