PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Olay’s Super Eye Serum is packed with skin-nourishing ingredients that tackle anti-aging concerns like fine line and wrinkles ...

Concealers have long been a staple in our beauty arsenal. As we age, the requirements for a good concealer shift, especially ...

The evening of every award show, I struggle to figure out what platform is streaming the red carpet, sign up for whatever ...

Experts weigh in on TikTok's "office air" beauty dilemma, which users say affects their skin, hair, and makeup.

Hot flashes, irritability, and vaginal dryness come to mind when you think about menopause. But it usually doesn’t start out ...

Following up with a translucent powder foundation can set the concealer, keeping it in place all day. Razzano suggests using ...

The Good Housekeeping Institute tested the best day creams with 240 women for hydrated, plumper skin. Shop our winners now.

One of New Zealand’s top makeup artists has some words of wisdom for women looking to change their makeup as they get older. Lisa Matson is well-known in media circles, and is favoured by the likes of ...

The Freaky Friday star, 38, took to Instagram on Friday to debut her striking new look after she ditched her signature ginger ...

A liquid facelift is a non-invasive procedure that utilizes injectables to add volume reduce wrinkles and improve facial ...

Sunspots. Age spots. Brown spots. Blemishes. Hyperpigmentation. The dark patches on your skin go by many names and happen to people of all skin tones. However, hyperpigmentation — a skin condition ...