New report details five key benefits for publishers of branded content versus other forms advertising and sponsorship.

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...

James, a resident of Hermitage House Care Home in Thrapston, soared to new heights during an exhilarating flight simulation ...

witnessed a blitzkrieg of ads—some hitting the intended mark, some going astray, while some going above and beyond the mere transactional nature.

Akhil Almeida, Head of Marketing at Bandhan Life Insurance, writes about how brands have moved beyond selling policies ...

Illinoisans are no strangers to economic challenges. As inflation rises and the job market becomes increasingly difficult to ...

In 2025, the corporate landscape is undergoing a seismic shift. Discover 5 trends shaping the corporate world—from transient ...

This merger isn’t just an opportunity for Omnicom and IPG; it’s a wake-up call for the entire industry to reimagine its ...

In 2024, MassLive expanded our coverage statewide, started reporting on two high school sports leagues in the Boston area, ...

For many years, companies have relied on video ads as an effective marketing tool ... and more to empower creators and provide meaningful content.

Shettima stated this when while inaugurating the National Economic Council, NEC, Ad-Hoc Committee on National ... “There is no doubt that we cannot dream of meaningful national economic ...

This avoids the pitfalls of blunt keyword strategies, which often lead to over-blocking and missed opportunities for meaningful ad placements. AI can be advantageous for analysing large amounts of ...