Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...

Ed Forst, the newly confirmed administrator of GSA, told an industry audience that he wants to measure agency performance as compared to peer organizations.

From historic AI spendings to ambitious 6G roadmaps, test and measurement players have their eyes set on some of the biggest ...

State and local governments are eyeing Wi-Fi 7 to boost performance in busy public spaces — from transit hubs and city halls ...

Reduce abandonment, increase AOV, and scale checkout reliability with UX, payments, performance, and testing best practices.

Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s ...

For decades, bulky spectrometers have been the main tools for understanding how things are made of chemicals (a thing called composition). Spectrometers are a type of lab equipment that uses prisms or ...

Some industry reports are pointing to new levels of improvement in network connectivity and service expansion in the country.

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...

That’s why commerce media is expanding across CTV, digital out-of-home (DOOH), in-store screens, and mobile. When the ...

The local outlook for retail media growth looks positive, but many challenges lie ahead for businesses without solid data ...

Imagine launching a website that works perfectly in testing, only to watch it struggle or crash the moment real users arrive.