Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Retail media has become a quarter of Bayer’s media spend, but Ryan Verklin says inconsistent measurement, bloated complexity ...

JINAN, SHANDONG PROVINCE, CHINA, January 19, 2026 /EINPresswire.com/ -- In an era where industrial performance is ...

Experience, once positioned as a growth lever or a creative differentiator, is increasingly being treated as a measurement ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

The Measure. Train. Coach. 2.0 customer experience framework will debut at the upcoming Trinity Forum in Doha (5-6 February).

In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

Valuufy, a Kyoto-based stakeholder impact intelligence company, today released a whitepaper analyzing the nine Nikkei 225 automakers,* and six international ...

The Texas State Board of Education voted 9-4 last week to add the conservative-championed Classic Learning Test to a narrow ...