Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
The social-media giant’s loosening of speech restrictions is unsettling advertisers, who say a decade of efforts to protect ...
Meta is bringing its Reality Labs division closer to its main business, reversing some of Mark Zuckerberg's huge 2021 reorg
Meta CTO Andrew Bosworth internally announced a reorg of Reality Labs on Monday.
Meta's Reality Labs division beat nearly all its sales and user targets for 2024, internal memo says
Meta CTO Andrew Bosworth told employees in an internal post that the company is seeing "massive sales growth in wearables." ...
Taking risks with brand safety: Meta’s decision to end fact-checking
"...traditional advertising was primarily about truth/facts and being non-offensive because there were guidelines ..." ...
Meta Is Testing Ads on Threads. Here’s What Businesses Need to Know
As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.
Wall Street Journal2d
Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
Meta executives had a very different emphasis in a Jan. 17 call with advertisers. They focused on the steps brands can take to keep their ads from appearing near content they deem out of bounds ...
Meta reveals how it plans to make money on Threads, its X competitor with 300 million users
The initial test will roll out to a small group of users in the US and Japan, where ads will appear as image posts within ...
Meta to test ads on Threads in US and Japan
During early testing starting Friday, image ads will appear in the Threads home feed, placed between content posts for a ...
Will Meta’s plan to woo TikTok creators with cash bonuses pay off?
With TikTok’s fate up in the air, Meta has launched an aggressive campaign to attract TikTok creators with substantial cash ...
Impacts19h
Meta Is Offering Deals To Creators To Promote Social Media Platforms
Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and ...
brandequity.economictimes.indiatimes3d
Meta tests ads on Threads, its alternative to X
Facebook's parent company, Meta, is testing ads on its new social network, Threads. The ads debut amid Meta's recent content ...