Despite the market's dour mood on Friday, shares of Meta Platforms ( META 0.84%) rallied, gaining as much as 3.1%. As of 3:03 p.m. ET, the stock was still up 1.9%. It was not one catalyst that sent the social media and artificial intelligence (AI) giant higher, but rather a flurry of developments, each from a different quarter.

Shares of Meta Platforms Inc. inched 0.84% higher to $615.86 Friday, on what proved to be an all-around poor trading session for the stock market, with the NASDAQ Composite Index falling 1.63% to 19,161.

Shares of Meta Platforms (NASDAQ: META) soared last year as the "Magnificent Seven" stock cracked the trillion-dollar mark once again. Like other tech stocks, Meta Platforms jumped on the broader AI boom as it experienced a resurgence in advertising revenue and moved past its earlier metaverse misstep.