MIAMI, Jan. 9, 2025 /PRNewswire/ -- Event marketing success hinges on avoiding common pitfalls that can derail attendance and engagement. Greenslant, an innovative event marketing company, identifies ...

US grocery retailer Albertsons’ efforts to increase its customer value proposition – and investor appeal in the wake of its ...

The travel industry thrives on delivering personalized experiences to its customers, making omnichannel marketing a vital strategy.

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive ...

"Data collaboration is a foundational tenet of our business," added Adam Epstein, Co-Founder & CEO of Gigi. "We believe this partnership with Stackline will provide our customers with a truly ...

Get ready for the future of paid media campaigns. Dive into the game-changing developments this year, from AI advancements to ...

Baseball devotees will need to invest in the Orange & Blue plan to get the most useful mix of channels. If that’s not enough to satisfy your appetite, there are Sports Extra add-ons for an extra ...

They’ll question your ethics. RA: What challenges do you face in implementing a multi-channel marketing approach? BT: Dogma is the biggest challenge faced within the industry. There’s a lot of ...

To improve marketing attribution, brands can use multi-touch attribution ... who may later convert through other channels like ads or SEO. Taking a more holistic approach to calculating return ...

The majority of viewers (76%) felt the Paralympics gave them a new perspective on the challenges faced by disabled people.

Marketers can use these to figure out which marketing channels played the biggest role in getting customers to take certain actions. Example: Airbnb used multi-touch attribution to discover that ...