Gush Mundae, 53, won his first advertising accounts by posting old boxes of tea to prospective clients, asking if they ...

Discover how Coca-Cola is integrating AI into its marketing strategies to enhance consumer engagement and drive innovation.

From trying on sneakers in your living room to exploring a new car parked virtually in your driveway, AR wasn’t just a ...

Four-time Indianapolis 500 winner Helio Castroneves claimed one of the four open spots in the season-opening Daytona 500 as ...

Dabur, Coca-Cola, ITC and more took up on-ground sampling and experiential marketing to integrate the brand experience into ...

Founded in 1923, The Walt Disney Company ( DIS -0.10%) isn't as old as Coca-Cola. But its brand is similarly far-reaching. According to the Los Angeles Times, more people have heard of Mickey Mouse ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

To support our nonprofit environmental journalism, please consider disabling your ad-blocker to allow ads ... manager for As You Sow, also said Coca-Cola’s new focus on recycling alone is ...

Cola's classic 1995 'Holidays are Coming' ad is the epitome of Christmas. So, when the brand released a soulless AI rehash of ...