A study led by Swansea University has indicated that showing people a counter-advertising video increased their resistance to ...

The Lipstick Lesbians are transforming the beauty industry, empowering both consumers and brands through education.

Research from the Advertising Association finds trust in advertising continues to grow, driven by TV and cinema.

In the competitive arena of online casinos, strategic advertising has become a pivotal force for growth. As 2024 unfolds, ...

Industry leaders are hopeful that DEI will remain a priority for enhanced audience engagement, but fear that it will not stay ...

Mirsberger Jr., this lawsuit accuses DraftKings of engaging in deceptive advertising practices and manipulating consumers, ...

Marketing Conference has brought together industry leaders, Advertisers, and Marketing professionals to discuss the future of ...

In 2025, you need more than a professional website and active social media accounts to help your business stand out.

Retailers and e-commerce platforms have evolved beyond simply selling products – they’re now offering access to audiences ...

As we look ahead, trends like AI integration, privacy legislation and sustainability are reshaping how brands engage with ...

House Bill 2179 would restrict advertising that targets children and ban marijuana-related billboard advertisements less than 1,000 feet from schools.