Handicrafts and artisans – relegated to the margins during China’s industrial boom – get boost from authorities and online ...

Younger generations are taking over in marketing and advertising on social media, and it shows. Whether actual members of those generations get hired in the roles and start creating content or others ...

With the big game just a couple of weeks away, the biggest chains are prepping their TV ads while smaller concepts are ...

Advertising on social media platforms such as Facebook and Instagram is a common marketing strategy for many businesses.

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest ...

With 1.5 billion social media users across the globe, it’s a market that must be taken advantage of by businesses online or those yet to move to a digital platform. What are significant digital ...

Tech firms that speed up and automate brands’ partnerships with social-media influencers are becoming hot commodities as advertisers scramble to reach consumers online.

UK High Court rules that Sky Betting acted unlawfully after breaching a customer’s data protection rights when it obtained ...

Amazon promotions are a game-changer for sellers to increase sales and draw in new customers. With features like Lightning Deals, coupons, promotion codes, a ...

After adding online ordering and remaking its loyalty program and app, the chain has had double-digit same-store sales growth and strong new unit expansion.

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...