The success of Bad Bunny has boosted the image of Puerto Rico, but does he do a better job than the island’s official tourism ...

The mayor of San Juan has said Bad Bunny does a better job of promoting Puerto Rico than the island’s official destination ...

and the pro-statehood Partido Nuevo Progresista – each rebranded the island every time a new administration took office, raising concerns about consistency. The last major government-led ...