Struggling with your brows? This updated tutorial explains why they might look off and how to correct common mistakes for a ...

Celebrate Diwali with Smitha’s most stunning festival-ready look! ✨ This tutorial walks you through a bronzy, dreamy, and ...

Most Brits want to ensure they look as good as possible in their picture - as it's only renewed once every 10 years.

Even before competing in his first Olympics, 21-year-old Ilia Malinin has transformed the sport of figure skating.

Reconnect with yourself after a divorce with these 10 empowering beauty rituals. Discover how self-care can be a powerful tool for healing and rediscovery ...

The Prohibition Era may be history, but the USA still has some strange alcohol rules in place. Here are some states with some ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our ...

Whether you’re after an everyday glow or full drama for a night out, MCoBeauty’s Ultra-Luxe Eyeshadow Quad and Powder ...

Sania Vucetaj, celebrity brow expert and founder of Sania's Brow Bar, spills the secrets on how to achieve perfect brows at home—from shaping to maintenance.

Semi-permanent makeup, or PMU, which includes popular techniques like microblading and micropigmentation, uses fine needles to deposit pigment into the skin, giving you a polished look that lasts for ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Dipbrow is a full-pigment, waterproof pomade that comes in 11 ...

The way your eyebrows are shaped can totally transform your face. But all too often we make the mistake of neglecting them. You only have to look at old pictures of Liz Hurley to see how reshaped ...