Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...

Measurement does not become useful because it moves faster. According to the report, it becomes useful when teams trust what they are seeing and understand its limits. AI may support that outcome, but ...

Malco Tools, one of the nation's leading solution developers and manufacturers of high-quality tools for the HVACR and building construction trades, is proud to announce the launch of MalcoEdge™, a ...

Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

SHANGHAI, SHANGHAI, CHINA, January 19, 2026 /EINPresswire.com/ -- With the development of industrial automation, ...

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel 'Match & Measure: Evaluating CTV Ad Effectiveness.' As ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon ...

PRNewswire/ - MolecuLight today announced that its MolecuLightDX(R) wound measurement has been qualified by the U.S. Food and Drug Administration (FDA) as a Medical Device Development Tool (MDDT). The ...

New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Time is almost up on the way we track each second of the day, with optical atomic clocks set to redefine the way the world ...

MolecuLight today announced that its MolecuLightDX wound measurement has been qualified by the U.S. Food and Drug Administration (FDA) as a Medical ...