Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...
Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...
Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...
SHANGHAI, SHANGHAI, CHINA, January 19, 2026 /EINPresswire.com/ -- With the development of industrial automation, ...
Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...
On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel 'Match & Measure: Evaluating CTV Ad Effectiveness.' As ...
Nvidia's FrameView game performance measurement utility has been updated to deliver more accurate results at 800+ FPS ...
PRNewswire/ - MolecuLight today announced that its MolecuLightDX(R) wound measurement has been qualified by the U.S. Food and Drug Administration (FDA) as a Medical Device Development Tool (MDDT). The ...
New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...
Time is almost up on the way we track each second of the day, with optical atomic clocks set to redefine the way the world ...
Google has forced UK television audience measurement bodies Barb and Kantar Media to suspend a newly launched service that ...
It's easy to drop a ton of money on high-end tools, but the truth is that you don't have to spend much to cover most home ...