In the days before former President Joe Biden left office, the U.S. announced two new rounds of sanctions against Russia, including expansive ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Purpose-driven brand stories can make consumers care about you and your product like never before; they're built to foster ...

Progresso's soup drops are a hit and Netflix reaps “Squid Game” rewards—plus, why it was a bad week for Hy-Vee and Stripe.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Amazon promotions are a game-changer for sellers to increase sales and draw in new customers. With features like Lightning Deals, coupons, promotion codes, a ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...