By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

The government’s Viksit Bharat vision is reflected in the Union Budget with a persistent focus on ‘Make in India’, export ...

International media reports on main takeaways from Union Budget and how Maha Kumbh is a ‘cultural and developmental showcase’ ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

The mission will facilitate easy access to export credit, cross-border factoring support, and support to MSMEs to tackle ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Beauty is in the eye of the beholder. Eye-catching marketing stunts can divert attention from a lack of anything else to say, ...

As high inflation worries and recession anxieties have intensified due to uncertainty regarding Trump administration.

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Tirupati MP Dr M Gurumoorthy has criticised the coalition government for its failure to secure funds for the State in the current budget.

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...