Christmas window displays are more than just festive decorations—they're a magical tool that has shaped the retail industry.

The Ghost of Retail Past would tell you Macy’s was the first store to come up with a Christmas window display back in ...

This year's holiday displays at Bergdorf Goodman honor Fifth Avenue's bicentennial and will be on display through Jan. 6.

Animatronic puffer coats in the windows of the trendy women’s clothing store Aritzia in Manhattan appear to be doing the ...