More than 800,000 people from across the country line up to see the spectacle every year, and millions more watch from home. NBC will broadcast the Rose Parade for the 98th year at 11 a.m. ET. The New Year’s Day tradition will also stream on Peacock.

Initially started by the Valley Hunt Club to showcase the mild winter climate of Southern California, the parade has grown on to become a cultural phenomenon and a New Year's Day tradition. It has taken place nearly every years since 1980 in the Californian city with NBC New broadcasting it on radio in 1927 before moving to television in 1954.