Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Social Setting founder Christina Westley delivers under-the-radar content creators with quantifiable ROI to CMOs tired of overpaying for reach that doesn’t convert.

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

There are three primary avenues for getting your brand to consumers: direct-to-consumer (DTC), warehouse direct sales to ...

Prithvi-EO-2.0 is based on the ViT architecture, pretrained using a masked autoencoder (MAE) approach, with two major modifications as shown in the figure below. Second, we considered geolocation ...

The Treynor-Black model combines an active and passive portfolio strategy to enhance risk-adjusted returns. Discover how it optimizes portfolios for better performance.

Abstract: Many companies still fail to see the value of influencer marketing, star ratings, and customer reviews due to ignorance and a lack of understanding. Researchers are interested in the topic ...

Abstract: Integrated marketing communication (IMC) is a platform for marketers to launch their product or service that meets those requirements and fosters long-lasting, mutually beneficial ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...