Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

In today's fast-paced retail landscape, businesses must meet their customers wherever they shop, whether online, in-store or through third-party marketplaces. This is the core of multichannel selling, ...

Executing a sales strategy involves implementing processes and methodologies that guide sales efforts. This starts with defining clear sales processes that outline steps from initial customer contact ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As part of CRN’s Top 100 Executives Of 2025 list, we highlight 25 sales executives leading the channel charge. As artificial intelligence and cybersecurity become top priorities for many businesses, ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They ...