Starbucks reported first-quarter results that were better than expectations, though sales at the coffee chain still fell.

That’s what happened when my friend, behavioral scientist Nancy Harhut, introduced me to her counterintuitive marketing strategies last ... With 14 years of sales experience, I’ve been trained ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Analysts project 2024 sales to near 16 million vehicles GM maintains ... automaker grappled with fallout from an aggressive pricing strategy that ultimately led to the abrupt departure of former ...

Here’s how to use them as your blueprint for success in 2025. Every successful leadership strategy begins with a dream—a vision that inspires the head, touches the heart, and moves the hand to ...