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What To Look For In A Foundation If You Have Mature Skin
Choosing the right foundation with mature skin can be a minefield. With so many brands, finishes, and levels of coverage on ...
Makeup artist Lisa Matson on how to change your routine as you age – The Little Things
One of New Zealand’s top makeup artists has some words of wisdom for women looking to change their makeup as they get older. Lisa Matson is well-known in media circles, and is favoured by the likes of ...
Gen Z and Gen X Editors Try TikTok’s Beloved Serum for Mature Skin
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
The best day creams for hydrated skin, according to over 200 women
The Good Housekeeping Institute tested the best day creams with 240 women for hydrated, plumper skin. Shop our winners now.
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The Ultimate Makeup Guide for Older Women
Our skin changes as we age, and new concerns can pop up as our features change,” says makeup artist Ashley Rebecca. “It’s ...
Dermatologists Over 50 Reveal the Best Products for Mature Skin and Hair
Dermatologist Angela Brimhall, MD, who just celebrated her 50th birthday, is the owner of Sage Dermatology & Mohs Surgery ...
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The Best Spring Makeup for Mature Women
As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for ...
Shoppers Say This $15 Serum Is ‘Great’ for Mature Skin
Shoppers say the TruSkin Caffeine Facial Serum helps depuff under eyes and energize lackluster skin with caffeine, ...
I advise women on cosmetic tweaks for a living - here's why I didn't tell my daughters about my job for years
When my girls were little, I told them I was a beauty editor and left it at that, says Olivia Falcon. It was only last year that I felt it necessary to tell them I run a consultancy advising on ...
How to apply foundation to mature skin to banish wrinkles – never do it before concealer, warns make-up artist
A MAKE-UP artist shared her top tips for applying foundation to mature skin. She explained that anyone over 35 should make small tweaks to their beauty routine to maintain a youthful glow. In her ...
The 14 Best Eye Creams for Mature Skin, According to Dermatologists
Both Dr. Collins and Dr. Spearman recommend this advanced eye cream from SkinCeuticals for its ability to combat fine lines.
15 Beauty Tricks That Stand the Test of Time
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...