TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...

The digital advertising industry’s outlook appears optimistic thanks to the rising spending and advanced technological ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are ...

Choice Hotels embraces artificial intelligence and next-generation digital marketing tools its latest ad campaign.

Insights from nearly 700 marketing professionals underscore consumer and media tech shifts as advertisers prioritize digital channelsNEW YORK, Jan. 13, 2025 (GLOBE NEWSWIRE) -- Mediaocean, the ...

Stop thinking like advertisers and start thinking like producers—invest in stories and formats that build long-term brand ...

Combined, more than 25 million people follow the Everglades and wildlife exploits of three Florida social media personalities.

Social media has become a cornerstone of modern communication, transforming how we connect, share, and engage. With billions ...

Aryna Sabalenka was the star in Nike's new ad, her first solo commercial, which we featured in a new Daily Dose of Social Media. Additionally, Carlos Alcaraz stole the spotlight playing pickleball in ...

In the ever-evolving world of digital marketing, video content has emerged as a dominant force. Yet, one particular facet of this medium has seen unprecedented growth: User-generated Content (UGC). By ...