More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

The chef gets steamy in the kitchen in a new ad promoting the makeup brand’s nude lipsticks — and hopes the pics will secure ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and ...

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

The Department of Defense (DOD) has ordered an immediate worldwide pause to its social media pages and is pausing all posts on all social media platforms, unless the posts have to do with U.S.

Chinese apps have made social shopping mainstream, in contrast to Western social networks which focus on advertising. Experts ...

While it provides free, ad-supported content, Plex is a media management software suite, not a typical streaming service or ...

Meta Platforms is a leader in social media and digital advertising. Microsoft is a leader in worker ... businesses including ...

Germany's interior minister told social media platforms on Wednesday to do more to prevent disinformation before next month's ...