ITV will screen in-game commercials for the first time during Thursday’s Six Nations Championship opener between France and Ireland at Stade de France. The broadcaster’s new rights deal includes the ...

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will ...

ITV is set to trial in-game ad for the first time during the opening fixture of the Six Nations Championship on February 5th when France takes on Ireland at Sta ...

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ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on ...

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SIX Nations fans will see split-screen adverts DURING matches when the tournament opens tomorrow. And ITV could expand the idea to this summer’s World Cup. UK commercial broadcasters have ...