A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...
In honor of the 50th anniversary of My Melody, Sanrio and Jazwares are selling a Select Series Squishmallow plush.
The latest kidult must-have brands include the Squishmallow, "a hybrid between a pillow and a stuffed animal", and the Jellycat, which "transforms household objects or food items" into a "cute ...