UT Southwestern physicians have developed an improved targeting method, four-tract tractography, to personalize MRI-guided, high-intensity focused ultrasound (HIFU) used at UTSW to treat medication ...

The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more.

Microsoft launches AI-powered Predictive Targeting for advertising. The tool improves conversion rates and streamlines the targeting process. Offers flexibility with existing strategies, but has ...

Google posted in the Google Ads Community Forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized ...

A method for targeting audiences for health behavior modification using digital advertisements, comprising: a program targeting users who enroll in the program; the program determining and customizing ...

The privacy-focused browser DuckDuckGo has updated its Chrome extension to block two new ad targeting methods that are a part of Google’s Privacy Sandbox. In a blog ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Most people think it’s unwise to delay the inevitable. That said, ...