The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.

More than a third of Brits (36 per cent) admit to struggling to interpret food labels - including nutritional information and ...

The company emphasizes transparent and fair decision-making, focusing on sustainable growth and increased enterprise value. This move reflects MS&AD’s commitment to adapting to market demands ...

Discover how leading CEOs and founders navigate the complex world of advertising ethics. Uncover the secrets behind ...

It also introduced a custom header bidding wrapper and automated pricing floor adjustments, and it helped A360 decide which SSPs to include in Prebid and which to shift server-side to Amazon’s ...

The criminal justice system, from policing to prosecution, to court and beyond must always focus on the interests of those ...

By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media.

Artificial intelligence promises to reshape human existence. Lyric Kaplan, counsel at AI League for Good, argues that without ...

Saudi Arabia’s digital ecosystem is undergoing rapid growth, with digital advertising playing a key role in engaging Saudi’s ...