Optical illusions are not merely a trick of the eye—they play tricks on how effectively your brain handles visual information ...

Research in cognitive neuroscience indicates that the resolution of optical illusions increases neural efficiency, with ...

The study, published last week by Aston University researchers in the journal i-Perception, recreated one of the few solid ...

Can you find 2 hidden cats in this mind-bending optical illusion in just 5 seconds? Test your IQ, observation skills, and ...

Test your IQ with this viral optical illusion! Can you spot the hidden animal in just 5 seconds? Only the sharpest minds can ...

The Polish artist’s exhibition, Pretopia, draws on the origins and history of a former Victorian jail in the city ...

In The Pink Gallery in Loulé is presenting “Colorama”, an exhibition bringing together the work of Johnny Mae Hauser and ...

A study from Hiroshima University found that when people were told to imagine their virtual bodies in pain, their brains ...

The human brain's quick decision-making is influenced by past experiences and perceptual biases, such as 'perceptual set' and ...

Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

From virtual reality to rehabilitation and communication, haptic technology has revolutionized the way humans interact with ...

Anduril and Microsoft partner to advance the IVAS program, delivering next-gen AR/VR and AI capabilities to the US Army, ...