The new Crystal Light Vodka Refreshers are a lower-calorie alternative to the hard seltzers on the market, parent company Kraft Heinz said in a press release. The drinks will also be lower in ...

Kraft Heinz - head of powdered drink brand Crystal Light - is branching into alcohol. Its new Vodka Refreshers are low-calorie and low-alcohol.

Crystal Light has made drinking water decidedly more fun for over 40 years, much to the delight of some of my favorite people, people who “don’t like water.” Fascinating. Now, for the first time, ...

As demand for lighter, lower-calorie cocktails continues to grow, the beloved powdered beverage brand is now doing the mixing for you with the launch of Crystal Light Vodka Refreshers. Delivering ...

“They are facing a lot of competition in the powdered drink mix space,” Ceckowski said of Crystal Light. “Brands like Liquid IV, LMNT and Gatorade have introduced advanced functionality. This move ...