Navigating the beauty landscape as our skin matures can be both exciting and challenging. The focus shifts from hiding ...

Tightlining, often referred to as the ultimate anti-aging eye makeup hack, is a technique that every woman over 50 should ...

The octogenarian doyenne has more than a few makeup and skin care tricks up her elegant sleeves. We tracked them down.

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Pink and peach tones are universally flattering, adding a fresh pop of color to the face. Avoid overly dark shades that can make lips appear smaller and accentuate fine lines. A well-chosen lip color ...

With a truly mind-boggling 128,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

When it comes to beauty advice, we know we can turn to Laura Geller. The legendary makeup artist and founder of Laura Geller ...

The experts we spoke to say the best concealers for mature skin are those that are lightweight and hydrating with a satin or radiant finish—a heavy full-coverage formula is more likely to settle into ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

Or maybe waterproof mascara and eyeliner are your primary targets, and a different formulation is in order. Even if you’re a makeup minimalist, you’ll still want something that’s both ...