Facing new costs for compliance with the NCAA lawsuit, and even more spending to potentially match competitors, Florida ...

Except now, paying players is completely legal under NIL rules, and Pitino even says some of the stars of his current St.

Ohio State student athletes are receiving tax support sessions from Intuit TurboTax to help them navigate the complexities of ...

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the ...

Gators quarterback DJ Lagway launched a new foundation to help the Gainesville and Willis, Texas, communities with the money ...

USC Trojans star guard JuJu Watkins agreed to an NIL with Fanatics this week. She became the first female to have a Fanatics ...

Michigan's NFL draft prospects discussed the strides the university took in the NIL space during their careers.

Diamond Ducks has a goal of funding additional baseball scholarships and create more streams to support funding of NIL for ...

Mid-American Conference commissioner Jon Steinbrecher spoke ahead of Friday's MAC men's basketball tournament semifinal games ...

Duke Cannon is giving Iowa State’s mascot performers their own 'UN-name, image & likeness' deal as part of its "Earn Your ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...

Brian Kelly and the LSU Tigers continue hitting the recruiting trail with force this offseason as the program begins looking ...