Sephora is having a pretty major sale right now, and fan-favorite makeup products from brands such as Selena Gomez's Rare ...

Gomez's makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception ...

The campaign, launched through her beauty brand Rare Beauty, features a collection of personal memorabilia and exclusive items, each available at a significantly reduced price. On the first day ...