New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...

The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s ...

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, including one timed ...