Objective #1: Positively impact living conditions by penetrating homes and uplifting domestic househelps' rooms in the UAE. Objective #2: Positively influencing key brand attributes for HomeBox as a ...

Klondike, an ice cream brand, relaunched its long-term tagline of What Would You Do for a Klondike? in the USA by showing up in person to call on people to follow through with what they said they'd do ...

Brand awareness and reach for the new product launched by L'usine to enter a new segment Brownie within the cakes category. Yes, it's the first year of this campaign. The campaign has a unique concept ...

Given the silence (and subsequent decline in brand equity) as well as the genuine RTBs in this new product, the main objective of the campaign was to drive brand awareness and maximizing reach through ...

This article delves into results from WARC and Aprais showing whether the relationship between marketers and agency correlate with effective work. A report by Aprais and WARC highlights a significant ...

Where to listen Timestamps 00:46 – Background to Ad Net Zero 06:16 – Creating systems to report and measure emissions 11:14 – What role can media companies play in advocating for sustainable media ...

Beauty and personal care recorded another year of healthy growth in real value terms in 2022, with the regional performance being driven by the dynamism in the Saudi Arabian market, where premium ...

Consumers are on their longevity journeys with the goal to live healthier for longer and weigh the worth of their purchases against their priorities both in terms of current needs and future demands.

Amazon's ad revenue surged 19% year on year to $14.3bn, driven by AI tools like Rufus and Amelia, as well as Prime Big Deal Days. Walmart's Q3 earnings revealed e-commerce growth of 22% and a 26% rise ...

For nearly a decade, Magnum has been hosting a two-day event at La Croisette Magnum House during the Cannes Film Festival. Here, the brand unveils its communication concept for the year, new products ...

The ITR(Income Tax Return Filing) campaign for Amazon miniTV's “Half CA” had two key objectives: Broad Audience Awareness: Reach not just CA aspirants and young professionals, but anyone familiar with ...

Britannia's “1947% More History” campaign set forth objectives across business, behavioral, and perceptual dimensions, underpinned by a profound commitment to fostering a deeper understanding and ...