CEO Brian Niccol recently shared some positive feedback about the company’s new “Back to Starbucks” changes, which is its ...

Survey from Deutsche Bank shows stronger intent to buy at Starbucks, but analysts say transformation will take time ...

CEO Brian Niccol highlighted last week during the company's annual meeting that he was pleased at the early reaction to the ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has ...

As part of Starbucks' 33rd Annual Meeting of Shareholders, CEO and Chairman Brian Niccol shared early progress in the company ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

Starbucks hit a new high last week after climbing more than 20% in six months. Investors appear bullish on new CEO Brian Niccol's efforts to turn things around. Starbucks' same-store sales growth ...

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

Starbucks CEO Brian Niccol pointed to company ... To do so, Niccol brought back condiment bars so customers can add milk and sugar to their own drinks, introduced ceramic mugs for dine-in drink ...