Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" In December 1983, Apple's ad firm, Chiat/Day, ran a series of focus group tests in movie theaters in ...

Saturation point, and Nintendo and Sega, were just around the corner Feature Remember the excitement of leafing through a ...

Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'" But before the ad was even filmed, Apple's ad agency needed buy-in from Apple cofounder Steve Jobs and then ...

Costing $2,400, the computer became popular at home ... Blige and Coldplay. In 2004, Apple remastered its iconic 1984 commercial, adding an iPod classic to the hammer-wielding runner.