AI is up, and traffic is down. Here's how I set a new all-time high for leads last year despite AI offering summaries on 21% ...

High school athletes face a rise in fake college football offers online. Coaches, parents: Stay vigilant and verify before ...

Advertisers aim to tailor ads to individual viewers to drive clicks, and while bespoke creatives for each person are currently impractical, new research suggests AI-generated imagery could soon be ...

Anthropic announces Claude AI will remain ad-free while OpenAI introduces ChatGPT ads. AI advertising market expected to ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. The post For ChatGPT ads, behavior matters more than targeting appeared ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Employees of Target retail locations in the Minneapolis-St. Paul region have reportedly been calling out of work more frequently in recent weeks following the arrest of two of their colleagues who ...

BILLINGS, Mont. - Leadership in Action, a Montana-based political action committee, released an advertisement Wednesday targeting departing University of Montana president Seth Bodnar, just hours ...