Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

IOWA CITY — Iowa’s Jan Jensen called timeout with 2 minutes, 30 seconds remaining against Oregon to deliver some pointed reminders and make sure her best five players were on the floor to finish off a ...

Chit-Chat Wright was clutch in overtime as Iowa overcame Maryland Chad Leistikow reacts to Iowa women's basketball's OT win vs Maryland Ava Heiden's view of Iowa survival at Maryland, Journey Houston ...

Disaster literacy among technology students is crucial for effective disaster management, especially in the Philippines, a country prone to natural hazards. This study evaluated the effectiveness of ...

What would a Tesla be without controversy and split opinions? The Tesla Model Y’s midcycle refresh brought significant enough changes to earn it a spot in our 2026 SUV of the Year competition. The ...

Carmen Dell’Orefice, a cover girl since the 1940s, is the star of a new book. Plus, Levi’s and Barbour team up, and a podcaster who has a lot to say about clothes. By Yola Mzizi In the Fashion Chatter ...

Abstract: This study applies the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) instructional design model to develop a serious game focused on Palaeoloxodon, aiming to enhance ...

As part of team media day for Iowa women's basketball last week, star freshman guard Addie Deal spoke with reporters about her playing style and shared an interesting backstory about when she was ...

Tesla on Tuesday unveiled plans to sell cheaper alternatives of its Model Y and Model 3 cars, its first product release in years, as Elon Musk’s automaker created more affordable options for its ...