In 2022, the share of online purchases using BNPL grew by 14% YoY, according to Adobe Analytics, with revenue from BNPL growing 27% YoY. In the first two months of 2023, BNPL order share was up by ...

One of the masters of intelligent storytelling is J.R.R. Tolkien, so here are four ways to think about using an analytics tool such as Adobe Analytics as well as some of my favorite Tolkien quotes ...

Deep discounts motivated holiday shoppers to spend, according to Adobe’s data. For every 1% drop in the typical price, demand ...

Hightouch, the leading composable CDP and AI Decisioning company, has named Adam Greco as its new Product Evangelist. With over two decades of experience shaping the data and analytics industry, Greco ...

Americans spent $7.9 billion online as of 6:30 p.m Eastern, up 8.2% year over year, according to preliminary data from Adobe Analytics. Adobe expects that by the end of the day, consumers will ...

Evercore ISI analyst Kirk Materne maintained a Buy rating on Adobe (ADBE – Research Report) yesterday and set a price target of $650.00. The ...