Targeted marketing can be most effective for games | Gamesight
Gamesight's State of Performance Marketing Report 2024 offers insights into how game studios can use tailored marketing approaches.
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Generative AI Ads Open New Doors for Brand Engagement
AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and ...
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Srishti Group secures exclusive advertising rights at Chennai Central Railway Station
Chennai Central Railway Station holds a unique place in India’s transport network, with an average daily footfall of ...
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GetYourGuide Shows European Commission How Google Should Fix Its Travel Ads
GetYourGuide has sent new proposed advertising modules to the EC to enable Google to comply with the Digital Markets Act.
Reddit introduces business analytics tools and AMA ads
Reddit's new tool and ad format provides a new type of access to authentic conversations among the platform's 100 million daily active users.
Reddit intros new trends tools for businesses and an AMA ad format
At the CES 2025 in Las Vegas, Reddit unveiled trends tools aimed at businesses and a new ad format for its Ask Me Anything ...
Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a strategic ...
A startup that gives users free 55-inch 4K TVs just hired its first ad chief
Telly, the company that gives away TVs in exchange for viewer data, has hired its first advertising president as it looks for ...