At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

The API Management Services Market is driven by rapid digital transformation across enterprises, increasing adoption of ...

Prime Video is set to replace DAZN as streaming's largest investor in sports rights, according to Ampere Analysis.

On the latest 'Strictly Business' podcast, Luminate analysts break down the 2025 numbers for streaming originals on Netflix, ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

I spent two months with the Echo Dot Max after many years with the Echo Dot. Here's who should trade up, and who should stand ...

Accelerate your tech game Paid Content How the New Space Race Will Drive Innovation How the metaverse will change the future of work and society Managing the ...

Rated 9.8 out of 10 in severity, the flaw could allow a remote attacker to gain unauthorized access to applications. IBM is urging customers to quickly patch a critical vulnerability in its API ...

Netflix viewers are about to be stirred and possibly even shaken as several James Bond titles are set to come to the streaming giant starting in January. It’s a surprising development considering ...

The Philadelphia 76ers will be back in action on Friday, Dec. 19 after a four-day break with their upcoming matchup with the New York Knicks. The Knicks, fresh off their NBA Cup win over the San ...

Netflix has struck a licensing deal with Amazon MGM Studios to stream James Bond films, the company announced on Friday. Four Bond movies — “Die Another Day,” “No Time to Die,” “Quantum of Solace” and ...