What does it take to win in the streaming music space these days? Well, given that just about all of the most popular services have massive music catalogs of 30-50 million tracks, it’s no longer just ...

Local television broadcaster TEGNA is bringing personalization and interactivity to its news-focused smartphone apps.

U.K. telecom giant Vodafone plans to use Adobe’s new app personalization tools in local markets after testing the company’s Target marketing software, per an announcement. Adobe Target’s visual ...

Forbes contributors publish independent expert analyses and insights. I cover the evolution of the mobile marketplace and the app economy. Jan 25, 2022, 10:54am EST Jan 27, 2022, 03:14am EST This ...

Yelp wants to know if you're a car owner who prefers jazz bars and Korean food or a vegan parent who loves going to the beach. No, Yelp isn’t expanding into online dating. It just wants to match you ...

Adobe today introduced several enhancements to its Adobe Target mobile development platform, including a mobile-ready workflow and mobile app visual experience composer (VEC). "With Adobe Target, ...

Customers crave brands and products that understand their needs and are made just for them. Investing in personalization efforts can pay off big for brands and drive revenue growth of 10-30%. An ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar and ...

Amazon is launching a new version of their Alexa App for mobile devices, and the new app comes with more personalization features. This update aims to enhance user experience by making the app more ...

Taco Bell is partnering with Certona to create a personalized digital ordering experience through its mobile app, according to a press release emailed to Restaurant Dive. Using machine learning and AI ...