Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other way around
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
Watch the newest commercials from Chick-fil-A, Hulu, McDonald’s and more
A few highlights: McDonald’s hypes its new McValue offerings. (Ad Age’s Erika Wheless has the backstory: “McDonald’s enlists ...
Full Circle? Old TV Ad Models Are Moving To Streaming—But With A Twist
As streaming services gained momentum, they sought a different approach to financing their platforms. Instead of relying on ...
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