Remember that AI is a means, not an end. The goal isn't to sell AI, it's to help customers grow revenue, reduce costs, mitigate risks and outperform competitors.

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

The GENIUS Act (Guidance for Essential National Issuance and Usage of Stablecoins) represents a watershed moment for the ...

User experience in the B2B world often feels like a checklist: click, confirm, purchase, repeat. It works, but it rarely excites. Meanwhile, casual games like Candy Crush and Clash of Clans engage ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

Studies show picking is one of the toughest warehouse jobs to fill these days. But experts say a little technology, a dose of ...

Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Companies today won't grow by optimizing static positioning. They must build a system that versions as fast as the product evolves.

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...