Bizcommunity on MSN4h
Coca-Cola revives share a coke campaign for 2025
Coca-Cola is bringing back one of its most successful marketing campaigns, share a coke, in 2025, tapping into Gen Z’s desire for authentic, meaningful connections.The campaign is refreshed for Gen ...
The Drink Americans Can’t Quit
What she wants is a soda—but for whatever reason, she can’t bring herself to have one. Same with the girl at the pool party, ...
Adweek on MSN11h
Coca-Cola Reimagines ‘Share A Coke' For Gen Z
Who will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...
Charlotte’s bottled up: Go inside Coke’s largest US bottling facility to see what’s new
The opening credits of that hit 1970s TV sitcom showed the two friends and bottle cappers standing along a beer bottling line ...
Marketing Dive1d
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.