A new name, logo and color palette for Oglebay were unveiled on Friday as part of the park’s rebrand focused on brand and ...

It’s one thing to find a pair of shoes that feel comfy, but it’s an entirely different, better thing to come upon some that ...

A logo is the face of a beauty brand, encapsulating its identity and values in an iconic visual mark. In the crowded beauty industry, a compelling logo is crucial for standing out, making an instant ...

The debate is ongoing - and now that camping brand YETI has entered the fray, campers are already up in arms. The camping brand recently released a range of three cast iron skillets - and ...

As a fully fledged gear geek he takes every opportunity to try out the latest camping gadgets when he’s out and about! Changes include a revamped logo, a new tagline (Seek the Adventure) and product ...

AI agents—algorithms empowered to take action on a user’s behalf—are starting to fundamentally reshape the business and consumer landscapes. Case in point: Enough consumers are skipping ...

This week, Meghan Markle announced a relaunch of her much anticipated but delayed lifestyle brand, changing its name from “American Riviera Orchard” to “As Ever.” Along with an Instagram ...

Meghan Markle's new logo for her lifestyle brand As Ever is proving to be controversial - just hours after she unveiled it. However, the thinking behind the branding that replaces American Riviera ...